Danone launches Activia yoghurt in Australia

FRENCH dairy giant Danone has begun manufacturing its probiotic yoghurt Activia in Australia in five flavours – vanilla, strawberry, berries, pear, apple and kiwi fruit – through its joint venture with dairy co-op Murray Goulburn.
More than 32 million 125g units of Activia consumed every day in 68 countries, where the single serve yoghurt is sold for its digestive health benefits. In Australia, the yoghurt will be marketed largely to women, as research has shown that "two out of three Australian women feel fat, lethargic and lack confidence as a result of stomach bloating".
Activia nutritionist, Zoe Bingley-Pullin, says Australia has one of the highest incidences of digestive disorders in the world, with more than 90% of women and 80% of men suffering from some kind of digestive disorder. "With an overwhelming number of Australian men and women suffering from some kind of digestive disorder such as feeling bloated, Danone is excited to launch Activia yoghurt in Australia," said Ms Bingley-Pullin.
"Activia is backed by 17 published scientific studies and contains an exclusive probiotic, Bifidus actiregularis, which is proven to assist with digestive discomfort such as feeling bloated," she said.
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