Davi expanding into Asia by inking Korean deal

DAVI Luxury Brand Group recently signed a 10-year exclusive licenisng agreement with LG Household and Health Care, Ltd., which just launched the new Davi skincare line in South Korea. Four new Davi retail stores will open in Seoul, South Korea, in two of the country's most prestigious luxury department store chains, the Lotte and Galleria.

Additional Davi stores are scheduled to open in 2014 in South Korea, Japan, China, Hong Kong, Singapore - as well as in the U.S., in Beverly Hills, California, where the company's U.S. flagship is currently under construction. 

The Davi stores currently feature over 30 SKUs of skincare products, including the Le Grand Cru Collection, moisturizers, cleansers, toners, essences, serums and specialty products. Davi, in collaboration with LGHH's research and development team, created its skincare line utilizing LGHH's advanced technology, plus Davi's exclusive Meritage Blend and its patented Phytosphere technologies. New product lines are being developed and marketed under the company's Davi, Davi Napa, and Davi Skin brand names.

"We are thrilled to have a strategic partner such as LGHH, given its stature as a leader in cosmetic products in Korea and the rest of Asia," stated Parrish Medley, President and Chief Executive Officer of DAVI Luxury Brand Group, Inc. "LGHH has helped us cultivate our brand within the Asia Pacific region and has been instrumental in launching the DAVI brand in Seoul, South Korea, one of the most educated, sophisticated and growing luxury markets in the world," he said. 

Medley continued, "As one of the largest beauty and cosmetics companies in Asia and worldwide, LGHH has successfully expanded its portfolio of brands through its unparalleled commitment to quality and excellence in nurturing and developing brands while introducing innovative products that appeal to a sophisticated consumer base."
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