A deeper look at Korea at in-cosmetics Asia

Korea is a country which is said to have the longest skin care routine. Compared to the rest of the world, Korean people often take as many as 20 steps in their daily care. It is no wonder that many novel product categories coming from this country.

At this year's in-cosmetics Asia, visitors can have a closer look at some of those developed and made in Korea products with novel concept.

SNayiox Ex Watery Cream is a strong anti-wrinkle cream containing venom peptide and gold, along with goji berry and retinol extract.

INNISFREE Gingseng Mask is formulated with 6-years old red ginseng, and said to provide fresh and radiant skin.

Strawberry Jam Eye Cream from IT'S SKIN, formulated with strawberry extract, and featuring dual texture with cream inside gel.

Ice Shot Cool Band Freeze Foam by ETUDE HOUSE, is a cooling spray that cools down heated skin once its foam transforms into a cooling bands, and claims 5 effects: cooling, calming, cold pack, ice bag and pore pack effect.

HERA Sunmate Cooling Mouse (SPF50+/PA++) from AMORE PACIFIC, is a mouse type UV protection with strong instant colling effect (-4.5℃), and it is also water/sweatproof optimized outdoor use.