Global demand for nutraceutical ingredients is expected to rise 7.2 per cent annually to $30 billion in 2017, serving end product markets totaling $369 billion, according to the report, World Nutraceutical Ingredients. The group includes soy proteins; oat bran, psyllium, and soy fibres; Bifidobacterium and Lactobacillus probiotics; omega fatty acids; cranberry and garlic extracts; calcium, magnesium, and zinc minerals; and vitamins A and C. Applications in foods, beverages, dietary supplements, and adult and pediatric nutritional preparations offer the best growth prospects.
Brazil, China, India amongst fastest growing market
Countries such as Brazil, China, India, Mexico and Turkey will be the fastest growing consumers and producers of nutraceutical ingredients worldwide. Increasing economic prosperity will enable these countries to expand and diversify their food and beverage, processing, and pharmaceutical industries. In 2017 China will absorb more than 16 per cent of the value of global nutraceutical ingredient demand and will account for over 18 per cent of the value of related world shipments. However, in developed countries where markets are maturing, growth will be slower for the supply and demand of nutraceutical ingredients. Nonetheless, food, beverage, and pharmaceutical companies in these economies will continue to pursue opportunities in conventional and specialty nutritional products and natural medicines.
Nutrients to remain top-selling ingredients
Amongst ingredients, nutrients (proteins, fibres, and specialised functional additives) will sell well worldwide. Proteins will post the fastest demand gains as food and beverage makers throughout the world introduce new high value-added nutritional preparations. Functional additives and fibre nutrients will also fare well in the global marketplace. Demand for these ingredients will gain upward momentum from increasing clinical evidence of health benefits and expanding applications in specialty foods and beverages.
Herbal & other extracts to be fastest growing products
Naturally derived substances, consisting of herbal and botanical extracts and animal- and marine-based derivatives, will command the fastest growth among the three major groups of nutraceutical ingredients. Among these substances, omega fatty acids derived from fish oils and other marine sources will lead gains, reflecting clinically proven cardiovascular benefits and expanding use in dietary supplements and nutritional therapies.
The rising popularity of homeopathic remedies, coupled with widespread trends promoting preventive medicine and selftreatment,Nike news

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