Demand for packaged food still rising in China

In China, consumption of packaged foods remains high even as the global crisis continues to impact economic conditions in the country. According to the latest report released by Euromonitor International ‘Packaged Food in China,’ consistent demand is fueling market growth. In 2011, the market was evaluated at over US$110 billion. The healthy packaged food segment is the rising star, in line with growing health awareness. Distribution channels for packaged food are hypermarkets, supermarkets and small groceries.

The Chinese packaged food market is characterised by fierce competition amidst domestic and international companies, says the report, with Yili, Shineway, Mengniu, Jinlongyu and Master Kong as leading industry participants.

Products mentioned in the study include: baby food, bakery, canned/preserved food, chilled processed food, confectionery, dairy, dried processed food, frozen processed food, ice cream, impulse and indulgence products, meal replacement, meal solutions, noodles, nutrition/staples, oils and fats, pasta, ready meals, sauces, dressings and condiments, snack bars, soup, spreads, sweet and savoury snacks.

The 336-page Packaged Food in China prepared by Euromonitor International Ltd has been recently published by Market Publishers Ltd.