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THEdigital #beauty20 Awards will expand to London, Los Angeles and Shanghai this year.
The third #beauty20 Awards, which will be hosted by International Innovation Congresses organizer InnoCos, will highlight the best digital marketing innovations from the beauty industry.
There will be 10 categories. Nine categories cover beauty company nominations. These are Best Beauty Startup, Best Mobile App, Best Facebook, Best Twitter, Best Pinterest, Best Instagram, Best Online Video, Best E-commerce website, and Best Beauty Brand Online. There will be one category for blogger nominations, the Best Beauty Blog.
The top 5 entries in each category will be selected from all nominees and will receive an individualized email link to collect votes. The link can be shared on the brand’s website, blog, or email, or through social media to encourage customers, fans, and user to votes.
The final decision is 100% voter-based.
Nominations for the European leg will be accepted until January 23. These can be for a brand, retailer, or blogger for the corresponding category. Public voting will start on February 6 and will last until March 1.
For the US event, nominations for #beauty20 Los Angeles will open on March 1, and public voting will take place from May 15 to June 15.
#beauty20 Shanghai nominations across the 10 categories begin on June 15, and online public voting will be held from September 1 to October 1.
The winners will be announced at the innoCos Digital event in London on March 18, Los Angeles on June 25, and Shangai on October 15. The top 5 nominees in each category will be invited to the live events
The international innoCos conferences bring together representatives and leading professionals from the fields of innovation, marketing, R&D, retail, branding, and packaging in the cosmetics industry. In addition to promoting network, they challenge and inspire through exciting presentations, rousing speeches, and inspiring workshops.
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