Discover natural colors at Food Ingredients China (FIC) 2016

THE RIGHT color draws more attention to food and beverage, and plays a huge part in the purchase decision. But these days, another factor is also considered by consumers: the source of ingredients, including colors.

In a survey conducted by market research institute TNS on behalf of the GNT Group, pioneer and leading global provider of Colouring Foods, it was noted that 67 percent of Asians wish for products to be made with natural colors only. Consumers expect products to be 100 percent naturally produced from edible raw materials such as fruit and vegetables. Hence, chemically processed colors do not fit with their expectations.

At Food Ingredients China slated from 23-25 March in Shanghai, GNT will show that manufacturers do not have to choose between high-performing and natural colors at stand Q50 in hall 6.1. The family-owned company will be inviting visitors to stand Q50 in hall 6.1 to learn more about its stable and vibrant Colouring Foods. GNT will have a joint stand with AAFUD, their official service agent for the Chinese market.

Colouring Foods, unlike artificial or additive colors, are made exclusively from fruits, vegetables and edible plants by using only water and gentle physical processes. They are ideal to impart bright shades to almost every product category in a truly natural way. With its EXBERRY® brand, GNT provides the widest range of Colouring Foods on the market. “Our consumer research shows that the call for healthy and natural products is particularly loud in Asia”, says Victor Foo, Managing Director of GNT Singapore Pte Ltd. “With our color solutions, we support food and beverage manufacturers in fulfilling these growing needs. Our products are ideal for natural and clear label products. If communicated on the packaging, they can also help increase a product’s brand preference.”

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