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DOC 360 switches to chill-activated aluminium can

Source:Ball Corporation Release Date:2013-03-06 265
Food & Beverage
The soft drink now comes in reclosable Alumi-Tek bottle developed by Ball Corporation

BROOMFIELD, Colorado - The Alumi-Tek bottle from Ball Corporation has been chosen by beverage manufacturer Wis-Pak for its DOC 360 soft drink. The 16-oz. fully recyclable bottle is also paired with Ball's thermochromic ink that changes colour when the contents are cold enough to drink. It has been nicknamed the Slam Can.

The unusual packaging and thermochromic ink will make DOC360 stand out to consumers, says Gary Wypiszynki, business development manager at DOC 360. "The chill-activated Slam Can is a premium package that communicates excitement and boldness that is authentic to our consumers."

"Alumi-Tek drinks like a bottle and cools like a can, which makes it perfect for the soft drink consumer who is on the go," says Robert M. Miles, senior vice president, sales for Ball's metal beverage packaging division, Americas. "Beverage makers and consumers continue to reach for aluminum packaging. With the Alumi-Tek bottle's many advantages, including reclosability, portability and brand-building real estate, it's easy to understand why Alumi-Tek is in demand."

Wis-Pak also distributes Pepsi Cola and other soft drinks. The company's corporate office is located in Watertown, Wisconsin, and production facilities and warehouses are found throughout the South and Central United States. Wis-Pak is majority owner of WP Beverages

Ball Corporation is a supplier of high quality packaging for beverage, food and household products customers, and of aerospace and other technologies and services, primarily for the U.S. government.

Related news: New printing technology for beverage cans from Ball Corporation

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