Dove targets the eczema prone

THE latest creation at Dove is DermaSeries, a full-range of premium ultra-mild cleansers and intensely moisturising creams formulated for people with very to extremely dry skin. The products, developed in partnership with dermatologists, build on the brand’s heritage in mildness and superior care.

The cleansers contain the mildest ingredients that replenish moisture lost during the cleansing process. A proprietary formulation known as PPAR Activation Complex help rebuild skin’s hydration barrier, said the company. Products range from facial to body SKUs.

DermaSeries is most effective when used as a two-step daily regimen, said Dove. The products provide compromised skin with both immediate relief and long-term skin barrier repair over time with continued use.