Dubai Drink Technology Expo 2013

The Middle East’s main event for the beverage industry is on its 5th year of showcasing cutting-edge technologies

SINCE its inception in 2008, Dubai Drink Technology Expo (DDTE) has been the premier specialised event in the MENA region for the beverage industry. DDTE has been a unique platform for companies to present their latest technologies and system solutions for the entire production chain (manufacturing, filling, packaging, distribution, wholesales/retailing, trading and marketing) of carbonated drinks, fruit juices, bottled water, energy and wellness drinks, milk and dairy products, functional drinks RTD (ready to drink), tea and coffee.

Held annually at the Dubai International Convention and Exhibition Centre, DDTE attracts hundreds of exhibitors from around the world keen to display and share their latest techniques and trends in the beverage industry. The event also features educational programmes such as the Global Water & Beverage Technology Congress (GWBT) and specialised workshops by VLB Berlin. The Congress discusses the opportunities in the water and beverage technology businesses and attracts professionals like beverage producers, wholesale and retail merchants, importers, hotel groups, industrial consulting and supporting service providers, beverage associations and caterers.

DDTE is supported by the Arab Asian Beverage Alliance (AABA), the American Beverage Association, and the International Society of Beverage Technologists. The AABA is keen to consider and develop the technical and investment aspects of the beverage industry and liquid food sectors in the GCC, the Middle East and the rest of the world. Moreover, through this event, the AABA discusses the latest in the beverage industry and provides a platform for proven products and brand-new production machinery and equipment, process and quality control instruments, storage, transport, and labelling handling services associated with the industry.

The three-day certified Workshop for Beverage Professionals will be delivered by the VLB Berlin Institute of Germany, one of the world’s leading institutes for research and technology in the field of beverage products. The workshop will include a variety of topics including water, packaging, energy and utilities, and will be attended by specialists from the beverage sector, production managers, quality controllers, chemical engineers, microbiologists, project managers and brand managers.

DDTE will again host the second Middle East Beverage Awards for most favourite beverages in the Middle East region. The awards programme, to be presented by the AABA, will consist of 10 beverage categories. The Award categories for the most favourite drinks in the Middle East are: Alcohol-Free (malted) Beverage, Coffee, Dairy Drink, Juice, Energy Drink, Tea, Water, Soft Drink, Imported Water, and Coffeehouse.

One of the most important shows held in Dubai, DDTE plays a vital role in the transfer of technology, expertise and innovations in one of the fastest-growing beverage markets. It will be held from 16 – 18 December at the Dubai Convention and Exhibition Centre.