DuPont Nutrition & Health launches dairy cost-optimisation campaign

BRABRAND, Denmark – DuPont Nutrition & Health said Tuesday it is reaching out to dairy manufacturers in Europe and the Middle East with a campaign designed to counteract the impact of ongoing recession and the increasing price pressures largely brought to bear by discount supermarkets.

‘Do more with dairy’ is a targeted initiative that offers solutions in many of the areas where manufacturers eye opportunities to optimise their costs, whether reducing or replacing expensive ingredients, improving production yield or reducing waste.

The campaign emphasises ways to combine cost reduction with enhanced product quality and even a new point of difference. For example, recipes that cut down on expensive dairy fat also raise the healthy profile of the final product.

Five inspiring concepts

The campaign’s five inspirational concepts highlight innovative possibilities within dairy desserts, processed cheese, semi-hard cheese and yoghurts.

“Cost optimisation is enormously important for the dairy industry. Many of our customers have expressed enthusiasm because our campaign includes really good products combined with significant cost savings,” said Linda Friis, senior application specialist at DuPont Nutrition & Health.

Overcoming instability

Following the onslaught of the financial crisis in 2008, dairy manufacturers have lived with continuous instability on financial markets. Prices of raw materials, such as milk, milk-based ingredients and sugar, continue to rise. At the same time, the growth of discount supermarket chains has subjected manufacturers to increasing price pressures.

“We put ourselves in the customer’s shoes and look not just at our solutions but at the customer’s whole dairy formulation. The fact that we know exactly what’s happening on the market makes a good starting point for our dialogue with customers,” said Ms Friis.

For more information about ‘Do more with dairy,’ contact signe.orbergAir Jordan XX9 Low