DuPont rolls out global branding platform

A CLEAR-CUT title says it all for DuPont Nutrition & Health’s new branding platform: “It’s What Inside”.  It cites the key attributes that make the company a global leader in specialty food ingredients and food protection, drawing strength not only from its extensive product portfolio but from its people, made up of nutrition and food scientists, consumer and market insight experts, global marketers and sustainability leaders.

“We are more than 7,000 people in over 40 countries all working to help our customers make what we eat and drink safer, more nutritious and more affordable,” said Ruth Farrell, global business communications leader, DuPont Nutrition & Health. “This new positioning allows us to promote our full offering – it is not just the physical ingredients that make the difference; it is a combination of all the intangible ones working together.  Every day, there are 150,000 more people in the world. Our objective is to help our customers provide the foods, beverages and supplements that consumers are seeking to give them the nutrition, taste and energy they need.”

 “It’s What’s Inside” is designed to boost the company’s offering to customers and the food industry, and the goal is to increase awareness of DuPont Nutrition & Health as a leader in the food ingredients industry so key stakeholders readily understand its role in the food space and how its collective capabilities deliver unmatched value for customers.   It will promote the company across all communications platforms, including advertising, public relations, collateral materials, at trade shows, and in traditional and online media.