Dyson to build e-vehicles in Singapore

Vacuums and fans manufacturer, Dyson, has announced its plans to enter the electric vehicle market through a new assembly plant to be constructed in Singapore. The company has been investing in the latest battery technology and has chosen Singapore as site for its new plant as it provides access to fast-growing markets in the region and highly skilled workforce, according to Dyson CEO Jim Rowan, as cited by news reports. 
 
The decision to enter the battery-car market came in response to growing demand for e-vehicles, especially in the wake of the New Energy Vehicle (NEV) rules announced in China, which is considered the biggest market for e-vechiles. The NEV rules cover both plug-in hybrid and pure battery-electric vehicles (BEVs). Dyson signified interest in BEVs, thus its decision to build a production plant in Singapore. 

 

 

As announced by Dyson founder, James Dyson, the company is willing to spend $1 billion for the battery plant alone. It is also moving toward battery-based technology for its consumer products aside from its planned e-vehicle production. The e-vehicle plant is estimated to cost about $2.7 billion. 

 

Dyson manufactures consumer goods in Singapore and has a large workforce there of 1,100 employees. It is expected to hire more once the e-vehicle factory opens in 2020.