
IN ITALY, M黮ler dairy now uses premium packaging for its premium yoghurt line 'Crema di Yogurt', with an exceptionally decorated polypropylene cup that cuts an elegant figure on the supermarket chilled shelves. An OPS sleeve in an attractive design decorates the 500g thermal-formed round cups from GIZEH. M黮ler Italy previously sold its yoghurt in printed polystyrene cups. One of the characteristics of the Italian market is that much better margins can be obtained with products offered in high-quality packaging than in other European countries. The most important goal in redesigning the packaging was therefore to accentuate the high-quality character of the premium yoghurt with a corresponding packaging design. It is considered to be GIZEH Verpackungen GmbH T: + 49 2261 401 0 F: + 49 2261 401 401 Email: info@gizeh.de Web:
www.gizeh.de HNT21533
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