Euromonitor reveals top 10 global consumer trends for 2015

ACCORDING to leading market research company Euromonitor’s “Top 10 Global Consumer Trends 2015” report, consumers are maximising their time and money by finding products and services that combine multiple needs. 

 

“Post-recessionary consumers are prepared to pay for products that simplify their hectic on-the-go lives,” said the report’s author and Euromonitor consumer trends consultant Daphne Kasriel-Alexander. “Technology plays a big part in attaining convenience, and omnichannel shopping options creates a seamless link between virtual and ‘real world’ shops with wide consumer appeal.”

 

An example of this integration is a popular Swedish taxi company that offers in-car therapists, priced at $165 per hour, for their stressed and time-pressed users.

 

According to the report, this year will also see a rise in collaborative consumption and a culture of sharing products and services—something mainstream brands are already reacting to. For instance, clothing brand Patagonia has partnered with eBay to redistribute pre-owned items. The sharing mindset has given rise to a plethora of collaborative endeavours from community gardening, to grouped workspaces and sharing via crowdfunding.

 

“In 2015, the sharing economy is growing and disrupting the way in which individuals think of space and ownership. Consumers are increasingly preoccupied with access to goods rather than owning them outright,” added Ms. Alexander.

 

Euromonitor’s top global consumer trends of 2015 are:

Euromonitor is the world’s leading provider for global business intelligence and strategic market analysis, with more than 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.