EviDenS de Beauté presents skin care brand in China

EviDenS de Beauté, a French luxury skin care brand hosted a grand brand ceremony in Changsha, China, on April 18, showcasing its brand image and achievements in the Chinese market. Supported by its partner S'Young International, the event presented the brand's commitment in developing anti-aging products for sensitive skin and its ambitious expansion in China.

Also at the ceremony, Prof. Masaaki Ishibashi, the brand's biotechnology scientist, gave a speech that emphasized the brand's efforts in delivery quality products. EviDenS de Beauté, with over 1.98 million consumers globally, also presented product showcases "Evidens de Beauté SAHO" and "She's EviDenS" to feature consumers' feedback.

Charles-Edouard Barthes, founder of EviDenS de Beauté (Photo:  

Meanwhile, Jessie Giraud, CEO of EviDenS de Beauté, presented on stage the "Evidens de Beauté Global Plan" for the next three years, pledging to continue partnering with S'Young International to achieve new heights in the Chinese market.

Specifically, for the Chinese market, the brand's focus is primarily on high-end female consumers. Estimates show that the Chinese market for sensitive skin is worth US$8 billion and is gradually increasing. With that in mind, EviDenS de Beauté has invested heavily in brand assets and communication to increase their luxury profile, with a differentiated positioning as an anti-aging skincare brand specially formulated for sensitive skin.

In a bid to better promote its products, EviDenS de Beauté has centered its marketing strategy around the precise understanding of its target audience's mindset and demands. The brand targets urban elites who value quality of life and taste, and have unique aesthetic preferences. With such approach, the brand has focused on the precise promotion of certain products, enabling the brand to exceed its sales targets in China.

Notably, EviDenS de Beauté maintained a 600% growth rate in 2022 on Douyin (Chinese Tiktok), the most popular short video and live-streaming platform. Its high-end mask has been ranked No. 1 in sales volume among high-spending customers. The brand's customer repurchase rate comes in over 40%, well above the industry average.

In addition, EviDenS de Beauté has adopted an all-rounded marketing strategy to boost its high-end market penetration. For its online campaign, the brand has strengthened its endorsement through its presence on major e-commerce platforms and has deployed strong social media marketing to establish a more dynamic brand image. EviDenS de Beauté has also invited Chinese influencers, such as Teacher Xu and Li Jiaqi, to evaluate the brand's products and services.

For its offline promotion, EviDenS de Beauté has built up its presence through high-end offline channels such as Rosewood, SKP SELECT, WANGFUJING, Joyce Beauty and niche channels like Little B.

To enhance consumer experience, EviDenS de Beauté has launched a variety of membership services, including one-on-one skin care consulting, VIP spas and customized afternoon tea, for its over 1 million high-end members.