Exopack Holdings S.A., formed in May by the combination of five leading packaging companies in North America and Europe, unveiled "COVERIS?" as the organization's new name.
COVERIS is the sixth largest global plastics packaging company, with revenues in excess of US$2.5 billion and operations in 21 countries. The company, an affiliated portfolio company of Sun Capital Partners, Inc., produces flexible and rigid plastic and paper packaging, as well as advanced coatings for customers around the world.
The selection of COVERIS comes after a thorough process to create a new brand identity that would differentiate the company in the marketplace. The COVERIS name speaks directly to the company's business, with "cover" evoking the quality of protection that is core to the company's products, and the new logo emanates energy and strength. The new COVERIS graphic identity and Web site will be rolled out over the next few months.
In May 2013, US-based Exopack joined with four European packaging companies—Britton Group, PACCOR, Kobusch, and Paragon Print & Packaging. The combined businesses have operated as one global entity under Exopack Holdings S.A., although the five brand names remained in use. Going forward, the COVERIS brand will ultimately be used for all of the company's operations.
COVERIS has implemented a new organizational structure to optimize delivery of service to global customers and enhance the company's investment in world-class technologies and people. The Global Flexibles business is now organized in two markets, Europe and North America, with three main product lines: Food & Consumer, Industrials, and Advanced Coatings. The Global Rigid business, one of Europe's leading manufacturers of rigid plastic and paper packaging, is organized by geographic markets serving mainly customers in Europe.
Since combining, the companies that now comprise COVERIS have integrated back office functions and have made new investments to strengthen the company's IT infrastructure. Significantly, the businesses recently unified under a single financial structure, which gives the company greater flexibility to continue investing in technology, expand capabilities, and pursue a broader set of opportunities.
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