Expect a bigger ProWine Asia event

ON ITS second year presenting the world’s wines and spirits to sommeliers, bartenders, connoisseurs, and industry specialists, ProWine Asia is picking up steam as the fair nears its opening on 24 April 2018. The four-day event will be held at the Singapore Expo which will allot a 7,500sqm exhibition space for 300 trade exhibitors from 30 countries and regions.

First-time participating countries include Armenia, Croatia, Cyprus, and Thailand, alongside notable first time companies such as Clai Wines with their organic wines made from native grapes, acclaimed liqueurs in apricot, blueberry and blackcurrant from Romania, as well as Welsh single malt whiskey producer Penderyn Distillery.

The featured national pavilions include Austria, Catalonia, Croatia, France, Greece, Italy, Portugal, Rioja, Singapore, and Spain. The event will provide attendees access to a diverse and focused international platform to tap into a thriving market and reach out to established wine producers and distributors.

About 9,000 international trade attendees will be at this event, according to organisers Messe Düsseldorf Asia and UBM.

Wide array of exhibits at the ProWine Asia 2016 edition

Masterclasses and tasting sessions

ProWine Asia 2018 won’t be complete without the masterclasses and seminars, tasting sessions and workshops. There will be workshops on blind tasting, understanding different grades of sake, discovering whiskey, and seminars on Southeast Asian tropical viticulture and award-winning wines from the region. The Flying Winemaker, Eddie McDougall, will present Southeast Asian wines at ProWine Asia 2018.

The Flying Winemaker, Eddie McDougall, will present Southeast Asian wines at ProWine Asia 2018

“We are excited for ProWine Asia, which will again be held alongside the 40th  anniversary edition of Food&HotelAsia, especially after the overwhelming response from 7,339 pure trade visitors and 600 masterclass participants in our first run,” said Ms. Beattrice Ho, ProWine Asia Project Director, Messe Düsseldorf Asia. “According to the International Wine and Spirit Research, wine sales in the Asia-Pacific region are expected to continue increasing 2.8% until 2019 ¹. We believe ProWine Asia, together with FHA, will further drive this growth through the forging of new industry networks across the wine and spirits, food and hospitality sectors.”

“We are confident that with both ProWine Asia and Food&HotelAsia returning bigger and better this year, industry professionals can look forward to even greater opportunities to form promising business partnerships and meaningful connections with key players, and learn all

about the latest trends impacting the wines and spirits as well as food and hospitality industries,” said Mr. Rodolphe Lameyse, Project Director, Food & Hospitality, UBM.

The Champagne Lounge

Visitors can choose and taste champagnes at The Champagne Lounge where the heritage and know-how of 12 Champagne Houses will be prominently featured. Attendees can look forward to an intimate champagne experience with brand names such as Pierre Mignon, Cattier, Maxime Blin, Didier Chopin, and more. An oenologist will conduct classes about the Champagne region and offer professional advice on selecting champagnes.

¹ ProWine Asia