FDA Approves AstaPure health claims

ISRAEL扴 Algatechnologies said the U.S. FDA is allowing the use 12 new structural health claims filed for its AstaPure brand of natural astaxanthin in the US market. Among the health claims approved are claims supporting cardiovascular health, neurological health and the advantage of AstaPure in maintaining a normal oxidant/ antioxidant balance. "Astaxanthin is one of the most researched bioactive ingredients, and AstaPure is a leading brand for purity and quality," says Efrat Kat, Marketing & Sales director at Algatechnologies. "This important move will help us engender more marketshare growth in the US." Other countries in which the company has plans to increase its presence are South Korea, India and Australia. The AstaPure line includes a 10% astaxanthin oleoresin extracted using CO2 super critical extraction technology, 2.5% astaxanthin beadlets and 2% astaxanthin vegetarian beadlets as well as cold-waterdispersible beadlets and 4mg softgel. All products can be used in multiple forms of dietary supplements, cosmeceuticals and functional foods. Algatechnologies Ltd. T: +972 8 635 6425 E-mail: efratk@algatech.com (Ms Efrat Kat, marketing manager) Web: www.algatech.com

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