Featured Taiwan-Based Medical Equipment ManufacturersFu Shun Hsing Technology Co., Ltd.

Fu Shun Hsing Technology Co., Ltd. is engaged in the production of the hospital medical beds and stretchers. In the last decade, Fu Shun Hsing has been devoted to research and production and the promotion of its products in the international market, including transport stretcher for hospital emergency room, emergency stretcher, trauma stretcher and electric stretcher. What is the edge of Fu Shun Hsing over other companies that manufacture the same products? (1)Efficiency: Fu Shun Hsing pays attention to the investigation of the medical environment, allowing not only the patients but also the clinical workers feel convenient, comfortable and efficient. (2) Diversification: Fu Shun Hsing has optional products with high functions, matching the needs of the client. (3) Customisation: Fu Shun Hsing makes products by the order, again matching the needs of the client. (4) Made in Taiwan: In an environment with destructive competition and price war, Fu Shun Hsing still insists to look after both sides of quality and safety. Where are Fu Shun Hsing products sold and how are the sales of these products so far (for 2009 and Q1 of 2010)? The selling spots are already spread over five continents. Not to mention Peru and Chile in Latin America plus the United States already presented a great statistics in 2009 and the first season in 2010. For the first half of 2010, Fu Shun Hsing expects that Europe will become its main market. What is Fu Shun Hsing's marketing plan for 2010 to establish opportunities in China, India and other Southeast Asian countries? Fu Shun Hsing already has commercial agents in China, India, Japan, Korea and Malaysia, but Fu Shun Hsing still wants to promote its products in nearby countries through attending medical exhibitions, Internet marketing and magazines in each country. Has the financial crisis affected the sales and growth of Fu Shun Hsing? If yes, what did Fu Shun Hsing do to minimise the losses incurred by the downturn of the global economy? The completed company system and operation was the reason why Fu Shun Hsing was not affected by the financial meltdown. The trust and support from the clients also helped. Certainly, Fu Shun Hsing will continue this in the future. What are the marketing strategies of Fu Shun Hsing? Constructive competition, without the price war, diversification of products, customisation, humanity and consideration. The best tactic for selling products is dedication. How has the recent China-ASEAN FTA affected Fu Shun Hsing? Marketing in China is full of commercial possibilities, and many countries are eager to invest in it. Although Fu Shun Hsing is a bit late to enter China's markets, it will still do its best to compete in international markets in the future. What were the notable fundraising activities that Fu Shun Hsing had? Fu Shun Hsing did not have any activities to raise funds so far.(the end)NEW BALANCE