Fi Asia 2013: BASF showcases Live Newtrition

“Live Newtrition^TM is about helping our customers capitalise on the growth segments in local food, beverage and dietary supplement markets. Our offering is not only ingredients, but also the thought partnership we bring to the table,” explains Tina Low, Director, BASF Human Nutrition, Asia Pacific. “In addition, our application capabilities bring our ideas to life, accelerating new product launches.”

Ready-to-drink tea set for double-digit growth

The ASEAN region commands a fast-growing beverage market due to consumer demand for convenient, delicious and healthy drinks. The €23 billion ASEAN soft drink market is projected to grow at 8% annually through 2017, and the sub-segment of ready-to-drink tea is projected to grow at 11% per year.  To tap into this fast-growing segment, BASF offers customsed products with sought-after health benefits. For example, BASF will display a great tasting milk tea formulated with Tonalin^? CLA (conjugated linoleic acid) for fat loss, combined with vitamin E and carotenoids to enhance the skin’s natural defenses.

Unique weapon against metabolic syndrome

The €3.7 billion ASEAN vitamin and dietary supplement market is projected to grow at 11% annually, fueled in part by rising concern for health issues like metabolic syndrome, a condition which predisposes individuals to cardiovascular disease. Growing waistlines, high tri-glycerides and cholesterol levels, and high blood pressure are hallmarks of the syndrome.  BASF offers a range of omega-3 fatty acids and plant sterols that deliver benefits for the heart, including lowering blood pressure, cholesterol and triglyceride level. The company will showcase chewable softgel “Heart Capsules” that contain Vegapure^? plant sterols and Omevital^?, an omega-3 oil product. This formulation’s unique appeal is enabled by BASF’s superior taste profile resulting from proprietary purification technology.  

Bakery choices

Asian consumers influenced by Western culture are choosing baked goods over traditional food options. The €6.7 billion ASEAN bakery market is poised for 7% annual growth through 2017. Both packaged and artisanal bakers are capitalising on this growth. BASF is reEQT Support Boost