First CC lipstick launched by Armani

Giorgio Armani Beauty has launched a new lipstick line, Rouge Ecstasy. It is touted as the first "Color & Care" lipstick - and calling it a 'CC' formula - because it delivers skincare benefits. 

The lipstick is available in 36 different shades, and features an innovative formula that combines high impact color with the comfort of a moisturizing balm. 

The packaging is in line with the rest of Armani Beauty - the lipstick is housed in a simple chic red lacquered case that seals with a magnetic closure that "clicks."
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