Foods and moods: Why did you eat that?

Emotional eating is something we’re all familiar with. Maybe you had had a rough week at work and all you want on Friday night is to plop down and watch a movie with a giant bowl of buttery popcorn. Maybe you’re a student stressed about a big exam and you’re munching on candy as you study. Or maybe your child’s birthday party is coming up and you’ve bought an ice cream cake to serve a small army to celebrate. Happy or sad, up or down, there’s a plethora of media in the world that tells us our moods often dictate the foods we choose to eat.

More recent studies, though, have shown that negative moods and positive moods may actually lead to preferences for different kinds of foods. For example, if given the choice between grapes or chocolate candies, someone in a good mood may be more inclined to choose the former while someone in a bad mood may be more likely to choose the latter.

But what if we could make better choices in any emotional state?

A forthcoming article by University of Delaware associate professor Meryl Gardner finds that there’s more to stress eating than simply emotion and in fact, thinking about the future may help people make better food choices.

“We were interested in the ‘why,’” said Ms Gardner, a faculty member in UD's Lerner College of Business and Economics. “Why when someone is in a bad mood will they choose to eat junk food and why when someone is in a good mood will they make healthier food choices?”

She and co-authors Brian Wansink of Cornell University, Junyong Kim of Hanyang University ERICA and Se-Bum Park of Yonsei University, found that a lot depends on our perspective of time.

“In an evolutionary sense, it makes sense that when we feel uncomfortable or are in a bad mood, we know something is wrong and focus on what is close to us physically and what is close in time, in the here and now,” Ms Gardner explained. “We’re seeing the trees and not the forest, or how to do things and not why to do things.” To get at the “why,” the researchers married the theories of affective regulation (how people react to their moods and emotions) and temporal construal (the perspective of time) to explain food choice.

They conducted four laboratory experiments to examine whether people in a positive mood would prefer healthy food to indulgent food for long-term health and well-being benefits and those in a negative mood would prefer indulgent foods to healthy foods for immediate, hedonistic mood management benefits.

In the first study, the researchers investigated the effect of a positive mood on evaluations of indulgent and health foods by examining 211 individuals from local parent-teacher associations (PTAs).

The findings indicated individuNike Zoom Kobe IV