The Four Seasons launches interactive food website

TORONTO - Imagine an apple as it travels the globe; stopping first in Boston where it's transformed into a Berkshire pork taco with honey crisp apples, then on to Riyadh where it matures into an heirloom apple and lobster carpaccio and finally, landing in Hong Kong where it emerges as Granny Smith apple, yuzu and kaffir lime bubble tea.

The global journey of one ingredient as it passes through the kitchens of world-class chefs is the inspiration behind Taste, a new epicurean website and online community launched by Four Seasons Hotels and Resorts early this month. The alluring images and mouth-watering menus will catch the attention even of non-cooks.

"We designed Taste as a gathering place for fellow lovers of food and drink," says Susan Helstab, executive vice president of marketing, Four Seasons Hotels and Resorts. "Taste is our virtual kitchen table – an extension of the lively conversations that happen in our restaurant kitchens and bars around the world – a place where everyone is invited to pull up a chair, pour a glass of wine and join the conversation."

The website celebrates all things culinary with an emphasis on the freshest flavours, most exciting ingredients and delicious design from top chefs and more than 200 gourmet kitchens. Exquisite photography highlights the raw beauty of feature ingredients throughout the site.

Highly interactive, the site entices food and drink lovers with a focus on ingredients, experiences, restaurants and bars. Anchored by a signature series, 1 Ingredient, 3 Ways featuring recipes from three different Four Seasons chefs, enthusiasts can vote on their favourite chef creation and even experiment in their own kitchens by recreating the featured recipes, snapping photos and instantly sharing the shots via Instagram. Readers actively inform the direction of the site by suggesting and voting on feature ingredients to highlight in upcomNew Arrivals