Fresh Del Monte goes for Purple Carrot

Fresh Del Monte Produce Inc. has acquired an equity investment in Purple Carrot, a plant-based meal kit provider that delivers fresh, pre-portioned ingredients with step-by-step guidance for preparing plant-based meals at home. Purple Carrot has built a community among health-conscious consumers seeking convenient, better for you, better for the environment, 100% plant-based food and beverage offerings in the United States.

“This investment builds on our commitment to seize growth opportunities that will further diversify our business, leverage our distribution network and infrastructure, and get healthful, fresh fruit and vegetable offerings in as many channels as possible,” said Mohammad Abu-Ghazaleh, Chairman and Chief Executive Officer of Fresh Del Monte. “Purple Carrot has tremendous growth momentum in the fast-growing plant-based food segment with a well-known brand and an authentic connection with its customers. We believe there will be significant opportunities for our teams to create increased value through product mix and channel expansion.”

Fresh Del Monte Produce Inc. is a vertically integrated provider of fresh and fresh-cut fruit and vegetables, and a leading producer and distributor of prepared food in Europe, Africa and the Middle East.