Frost & Sullivan's global food & agriculture research approach evolves to contend with today's mega trends

MOUNTAIN VIEW, California - According to Frost & Sullivan's Food & Agricultural Research Practice, the cumulative value of all revenue derived from the global food and beverage value chain – farm-to-fork – was well over $20 trillion dollars in 2012, representing nearly 30% of the entire world's economy. It is therefore no surprise that nearly every company across industry sectors is showing interest in the food and beverage industry and what its future holds, whether as a source of new business opportunities or as a signal of threat to the demand for their respective products. Based on its deep understanding of the underlying global Mega Trends that influence the food and agricultural industry, Frost & Sullivan offers insights in four primary research areas: Nutritional & Functional Ingredients, Animal Feed Additives, Preservation, Sensory and Textural Ingredients, and Food & Ag Support Industries.

The Mega Trends steering these four segments include the impact of globalisation and changing economics on consumer behavior and the ability to produce agricultural products, the growing need and desire for health and wellness, the growing demand for a more environmentally-sustainable and socially responsible food system, and the growing fears around the safety of the world's food system. Through its research, Frost & Sullivan empowers clients, ranging from emerging businesses to Global 1000 companies, to be at the forefront of assessing these shifts in the food and agricultural value chain and its ultimate impact on industry stakeholders.