Frozen bakery market to reach $32.5bn by 2018

Demand for frozen bakery products continues to grow with convenience as a major factor. Frozen bakery products can be kept for a longer period, whilst fresh products like bread have a shorter life span, and chemical and physical changes take place during their storage, deteriorating the freshness and quality.  Frozen bakery products are also preferred for their ease of preparation as well as time and cost savings that they provide to institutional outlets. In terms of the types, frozen pizza crust dominates followed by frozen breads. Speciality and continental frozen bakery products such as rolls, teacakes, scones, and other products, are growing in popularity.

The retail distribution channel is the largest channel opted by the market players. Supermarkets and hypermarkets comprise a greater percentage than artisan bakers. They capture a large share of the market by selling different products made by chief plant bakeries at low prices. They have also introduced in-store bakeries producing speciality baked products. The growth of coffee shop chains selling frozen bakery products has also increased the competition for other bakery outlets.

In this report, Frozen Bakery Market by Types (Frozen Breads, Frozen Pizza Crust, Frozen Pastries, Frozen Cakes, Others), Distribution Channels (Artisan Bakers, Retail, Catering & Industrial, Others) & Geography - Global Trends & Forecasts to 2018, the frozen bakery market is divided into four regions - North America, Europe, Asia-Pacific, and ROW. The European region constitutes the largest market followed by North America. Asia-Pacific is estimated to witness the fastest growth in the market. ROW is expected to be the second-fastest growing market. In 2012, Europe led the market in terms of value, followed by North America and Asia-Pacific.