Frutarom launches phytopharmaceutical ingredients line

THE EFLA?pharm is a flagship proprietary product line consisting of phytopharmaceutical ingredients and pharma flavours. Developed by Frutarom Health BU, Switzerland for pharmaceuticals, it expands the EFLA brand, which includes scientifically supported, natural, pharmaceutical-grade herbal extracts that comply with GMP guidelines.

Some of the herbals used in traditional medicine products under the EFLApharm brand are Echinacea purpurea L. (purple coneflower), Hedera helix L. (common ivy), and Thymus vulgaris L. (thyme), all of which are key ingredients in the growing field of cough and cold therapeutics.

With safety, efficacy and quality control as major concerns for health authorities and consumers, regulatory authorities protect public health whilst securing free movement of herbal medicinal products within a community. Thus the process for licensing and information on herbal substances is being increasingly harmonised.

EFLApharm products fall into the Traditional Herbal Medicinal Products (THMP) regulatory framework, and are suitable for global, pharmaceutical-quality submission, including the Drug Master File.

“Quality continues to be a major theme across the nutritional and pharmaceutical ingredients marketplace,” says Hadar Sutovsky, global manager of the Pharma & OTC segment at the Frutarom Health Business Unit. “Companies throughout the supply chain are taking a closer look at the quality of their ingredients and trying to determine better ways to deliver finished products of the highest quality. With EFLApharm, we can simplify access to the market for pharmaceutical companies striving to launch safe and effective herbal medicines.”

Active pharmaceutical ingredients sometimes taste bitter and/or irritate the mouth and throat, and thus are unpleasant not only to children but also to many adults. Flavorants are commonly used in pharmaceutical oral solutions and oral suspensions to mask bitterness and make the formulation more palatable. EFLApharm products offer GMP-quality fruit flavours with long-lasting taste profiles and masking properties. The ingredients are perfectly suited for oral care products, nutritional supplements, cough syrups and other pharmaceutical dosage forms.