Frutarom to market NovaSOL Curcumin

Frutarom Switzerland Ltd. Health BU, partners with Aquanova AG, the German pharma GMP manufacturer, to market NovaSOL^? Curcumin, a solubilised, highly bioavailable form of curcumin for the dietary supplement and food manufacturing industries.

Frutarom Health will work in collaboration with Molecular Health Technologies, its current sales and marketing agent in the US and Canadian markets.

Curcumin, the yellow pigment and primary nutraceutical compound found in turmeric, is used as a colouring agent by the food industry, and as an active phytochemical in nutraceuticals. It has a broad, scientifically well-documented spectrum of health benefits due to its powerful anti-inflammatory and antioxidant properties.

A challenge however, is its low bioavailability which has led to the use of inconveniently high dosages, especially in its powder form. These amounts did not match the amount of curcumin used in third-party clinical trials to achieve the desired health benefits.

The production of NovaSOL Curcumin provides a highly bioavailable curcumin formulation. It was developed as part of a major European research project funded by the German Federal Ministry of Education and Research.

The proprietary NovaSOL curcumin technology offers a liquid, crystal-clear, yellow solution for use across a wide variety of applications. As a result, the curcumin becomes fully water soluble, a quality that affects superior bioavailability. A human clinical trial, to be published later this year, demonstrated impressive absorption rate and bioavailability in comparison with both standard curcumin extracts and other improved turmeric formulas.

“The demand for anti-inflammatory ingredients, and the growing amount of scientific evidence on the health benefits of curcumin, will continue to drive the sales of turmeric preparations,” said Wouter Haazen, product manager for the Frutarom Health Business Unit. “Bioavailability and correct dosage are important factors for this ingredient. This unique formula enables our customers to create highly potent, small-dose products to benefit consumers. The new technology, scientific support and unique properties of NovaSOL Curcumin make it a welcome addition to our product portfolio.”

Frank Behnam, business development manager for Footwear