George Jage leaves healthy beverage industries

George Jage, founder and director of World Tea Expo and Health Beverage Expo, will be taking on another position outside the speciality tea and healthy beverage industries. Mr Jage promoted these industries for more than 10 years, specifically highlighting better-for-you beverages with healthful ingredients.

In 2003, Mr Jage started Take Me 2 Tea, the first tradeshow on premium teas and related products in the United States. Two years later, the event was re-branded as World Tea Expo, to reflect its position in the international tea industry. In 2013, Mr Jage helped premiere Healthy Beverage Expo, which facilitates the dialogue surrounding what "healthy" means to the industry and ultimately the consumer. He also founded the North American Tea Championship, World Tea Academy and World Tea News.

In an article in World Tea New, Mr Jage said, “We are in a golden age of expansion for the specialty tea industry. Tea remains the most-consumed beverage globally, second only to water, but lags at 7th in the United States. The opportunity for growth is strong, and the returns are significant, making this an attractive industry to capitalist and entrepreneurs. Market makers like Starbucks are making bold moves, and significant innovations are being made by companies like BKON. The stars are all aligned. The fruit is ripe. The future is in your tea cup."