Gillette unveils latest razor technology for women

NUMBER one-selling female razor brand Gillette Venus introduces a new and improved model with a patented technology that boasts of multi-dimensional movement around tricky shaving areas. 

 

Dubbed FLEXIBALL, the new Gillette Venus Swirl is the manufacturer’s most advanced razor technology yet, culminating over five years of research and tested on the legs of over 7,000 consumers. Unlike traditional razors that move only two ways, Venus Swirl with FLEXIBALL moves in multiple directions, navigating hard-to-reach areas and contouring significantly better on difficult parts such as knees and ankles.

 

The new Venus Swirl utilizes five Contour blades, Gillette’s most advanced flexible blades that individually adjust to curves, helping the razor to capture virtually every single hair. The cartridge also features a water-activated moisture glide serum and a microfine comb that helps guide hair to the blade.

 

“For over 14 years, Venus has continued to innovate to bring women the next-generation shaving experience,” says Brenda Bynarowicz, Gillette North America marketing director for Shave Care. “Women want a smooth, effortless shave that takes the ‘leg work’ out of hair removal. To answer their needs, we developed the Venus Swirl razor and Venus Shave Gel Violet Swirl with Touch of Olay to transform the shaving experience.”