Givenchy and Jurlique now on Jumei platform

CHINA’S leading online retailer of beauty products, Jumei International Holding Limited, has signed a deal with two leading cosmetic brands, Givenchy and Jurlique, for products to be sold on its platform.

An exclusive set of beauty products from Givenchy, a brand owned by the LVMH Group, is currently available for purchase on the Jumei platform.

"We selected Jumei as our exclusive online partner due to their outstanding sales record, diversified marketing solutions, commitment to fighting counterfeit beauty products and strong brand recognition. We look forward to deepening our relationship with Jumei as we seek out new ways to cooperate," said Dong Liang, brand manager for Givenchy Cosmetics in China.

Over three dozen cosmetic products from Jurlique, a popular Australian cosmetics brand, have also been added to the list of Jumei is selling online.

New York-listed Jumei (NYSE: JMEI) is also strengthening its anti-counterfeit measures. Jumei will begin selling 38 different Jurlique cosmetics products each labeled with anti-counterfeit tracking codes. This partnership is another step in the company's efforts to raise product quality standards not only for its own business, but also for the entire Chinese beauty products industry.

"Jumei's online platform, its deep involvement in the Authentic Beauty Product Alliance (ABPA), internal anti-counterfeit measures, robust customer base and diversified marketing solutions make Jumei the ideal partner for Givenchy and Jurlique. As of September 30, 2014, the ABPA had 102 members, and it is expected more brands will join by the end of 2014. We look forward to working with new brands in the future as we expand our offerings and work with partners to eliminate fake and counterfeit products," said founder and CEO Leo Chen.