Global markets still thirsty for bottled water

DUBLIN – The Global Bottled Water market is to grow at a CAGR of 5.4% over the period 2012-2016, according to a report from Research and Markets.

"Global Bottled Water Market to 2016" reports that one of the main drivers in the market is the rising population worldwide. The increasing population in India and in developing countries in the Middle East has resulted in a rise in the demand for bottled water as there is a huge scarcity of drinking water in these countries. Therefore, consumers are increasingly purchasing bottled water products.

The key vendors dominating this space include Danone S.A., Nestle S.A., PepsiCo Inc. and Coca-Cola Co.

There are many regulations being made and implemented by different countries regarding the manufacture of bottled water. As the popularity of bottled water is increasing worldwide, it is necessary for governments to impose some regulations, as consumption of water is a critical issue for public health. For instance, in the US, the FDA regulates bottled water through the Federal Food, Drug, and Cosmetic Act. Under the Act, manufacturers are responsible for producing safe, wholesome, and truthfully labeled food products, including bottled water products. The FDA inspects the companies to check whether or not they are processing, bottling, and transporting bottled water under sanitary conditions. Hence, companies need to abide by and go through all the procedures and regulations laid down by the FDA.

Similar to this, there are many countries where the government has started taking action to ensure the safety of bottled water. Thus, this will enable them to remove unethical companies and provide safer and purified water to consumers. This trend is expected to exert both a positive and negative influence on the Global Bottled Water market.

Further, the report states that one of the key challenges is the increase in the number of private label brands creating parity between branded water and private labels, which is forcing branded bottled water companies to lower prices to remain competitive.Air Jordan Spizike 3.5 Shoes