Green tea market more promising in the next few years

TECHNOLOGY research and advisory committee Technavio explores the green tea market in a new report that analyzes solutions and products and presents a breakdown in terms of market segmentation for tea bags, loose leaves, instant mix, RTD, and capsules. The report includes forecasts for markets in Asia Pacific, Europe, the Americas, and the Middle East & Africa.

According to the report, Green Tea Market: Vendor Landscape, Strategies, and Forecast 2015-2019, the demand for different varieties of tea will grow, buoyed by a steady economic recovery and declining unemployment rates.

“Rising disposable income, along with an expanding middle class, allows the scope for green tea manufacturers to target consumers with more premium products,” says Faisal Ghaus, vice president of Technavio.

The report covers the current market and its growth prospects from 2015-2019. To calculate the market size, it takes into consideration the retail sales of green tea in terms of revenue and volume. Associated British Foods, Tata Global Beverage, and Unilever Group are highlighted in this report.