Guillaume Jesel to have global role for Tom Ford Beauty

THE Estée Lauder Companies Inc. this week named Guillaume Jesel as senior vice president/global general manager of Tom Ford Beauty. 

 

In this role, Mr. Jesel will work directly with Tom Ford, president and CEO of Tom Ford International, and report to John Demsey, group president, The Estée Lauder Companies. 

 

“Guillaume is incredible. A great talent, a brilliant business man, and a wonderful leader,” said Mr. Ford. “Through his tenure at The Estée Lauder Companies and his career, he has gained a profound understanding of the global beauty industry. His experience is invaluable as we launch in China and continue to build our beauty business internationally.”

 

Prior to his current appointment to Tom Ford Beauty, Mr. Jesel was senior vice president/general manager, Global Corporate Innovation. He  has been with The Estée Lauder Companies for 14 years, serving in a number of senior roles, including Vice President, Global Makeup Marketing for the Estée Lauder brand, and senior vice president of Global and North America Marketing, M·A·C Cosmetics. 

 

“Guillaume has already had a major impact on the brand, and we are confident that his leadership skills and his experience in the world of cosmetics will help this brand grow into a major powerhouse,” said Mr. Demsey. 

 

While at M·A·C, Mr. Jesel played an integral role in shaping the brand strategy with the leadership team. His extensive experience includes the deployment of M·A·C’s more than 50 launches annually and overseeing Product and Consumer Marketing. He also helped lead the brand’s groundbreaking fashion and pop culture collaborations, establish the brand as a leader in social media, and contributed to the success of its breakthrough Viva Glam campaigns in support of the M·A·C AIDS Fund. Prior to joining the company, he served in marketing capacities of increasing responsibility at the Lancôme division of L’Oréal.