Gutarra uses Orbit(TM) Closure by CROWN

THE universally easy-to-open Orbit® Closure from CROWN Food Europe, a business unit of Crown Holdings, Inc., has debuted in the Spanish market on jars of Gutarra’s “Tus Primeros,” a premium range of preserved vegetables.

Gutarra, part of the Riberebro Group, has introduced the closure on three product lines: Tus Primeros Judias Verdes, Acelgas and Col.  By adopting the Orbit® Closure, the company has been able to offer a convenient packaging solution to time-conscious consumers looking for healthy meal options. According to a survey of 161 consumers conducted with Sheffield Hallam University, 55% would consider changing brands to benefit from the ease of opening delivered by the Orbit® Closure, with 43 percent willing to pay extra for the convenience.

The Orbit® Closure is easy to open by up to 70% compared to other alternatives, according to CROWN 

Thanks to the closure’s revolutionary design, opening torque is significantly reduced, making it 60% to 70% easier to open than alternative closures^[1]. A central, floating panel is vacuum sealed to the jar and an outer ring provides further product protection and acts as the opening and re-closing device. Twisting the outer section loosens the ring and allows the inner panel to be lifted, breaking the seal from the lining compound without resistance.

Based on the Orbit® Closure’s early success in the market and its ease of implementation, the Riberebro Group plans to extend use of the closure to additional products in the future. The Orbit® Closure can run on existing capping machinery, and only a few simple change-parts are needed. Glass finishes remain exactly the same as used for standard Twist closures.

Since its initial launch in 2011, the Orbit® Closure has been adopted by popular and trusted brands across more than 10 European countries for a wide range of markets and applications. The closure is currently available in 63mm, 70mm and 82mm diameters.

^[1] Opening torques for the Orbit® Closure (in lbs)