Halloween rakes in USD6 billion in confectionery retail sales

Source：National Confectioners Association Release Date：2023-09-27 263

Food, Beverage & Personal CareFood & BeverageFood & Beverage IngredientsOthersPackaging Equipment & MaterialsBeverage Processing & EquipmentFood Processing & Equipment

A survey conducted by the National Confectioners Association in the US offers insights into consumer trends in relation to Halloween and confectionery consumption.

Chocolate and candy play an important role in special occasions and holidays. For Halloween, confectionery drives about $6 billion in retail sales in the US each year, according to the National Confectioners Association.

“The Halloween season is a cherished tradition that is enhanced by the central role that chocolate and candy play in making it fun, exciting and special for consumers all across the country,” John Downs, National Confectioners Association president & CEO, said. “The excitement around the Halloween season has increased in recent years, resulting in consumers starting their celebrations sooner than in years past – with seasonal chocolate and candy, décor, costumes and supplies hitting store shelves beginning earlier and earlier. Our member companies are collaborating in big ways with our retail partners and sharing in the enthusiasm by ensuring that the classic and innovative treats consumers know and love are available as this major cultural moment of Halloween gets underway.”

national confectioners-halloween.jpg

To begin the 2023 Halloween season and get a better understanding of current consumer attitudes and behaviours related to the holiday, NCA conducted a survey uncovering new consumer insights including the fact that 98% of Americans who welcome trick-or-treaters will hand out chocolate and candy.

Other insights from the NCA survey include:

70% of consumers celebrating Halloween say the best way to enjoy treats is with friends and family.
62% of Americans are looking for treats with a creepy or scary theme.
60% of parents say they steal Halloween treats from their kids’ stash.
A time-honoured tradition of the Halloween season is trading candy with family and friends. Opinions abound on the ultimate deal, but most Americans agree they would trade away some of their gummy candy in exchange for a chocolate treat.

Top three Halloween treats: Chocolate, followed by gummy candy, then candy corn.

---

The National Confectioners Association (NCA) is the trade organisation for the U.S. confectionery industry, which generates $42 billion in retail sales each year. It has a dedicated resource hub with tricks for treating throughout the Halloween season, fun facts to enhance your celebrations, and much more at AlwaysATreat.com/Halloween.