A healthy sweetness to breakfast and baked goods

A NEW sugar replacer will allow makers of breakfast and baked goods to sweeten their products without affecting quality. Known as Elemis, the sweetener enables the reduction of up to 30% sugar in snack bars, cereals, muffins, and the like.

Adrian Short, director at Ulrick & Short which makes Elemis, said, “Breakfast on the go is booming, up 13% over the last year, and bakery manufacturers are always looking for the latest development that will give them the edge in a crowded marketplace. Elemis is the perfect solution for any number of cereal or bakery based products, from snack bars to buns – and even those with fillings. We’re predicting big changes in these sectors and we’re confident our ingredients will play a key part in the revolution.”

Consumers’ demand for reduced sugar in staples like breakfast cereals – especially those that are labeled ‘healthy’ will continue to drive the development of products that are low in sugar or are sweetened with natural alternatives. But these shouldn’t alter familiar flavors. In other words, consumers expect their favorite products to taste the same – just without the sugar.

Besides the Elemis sweetener, the company offers Delyte, a range of fat reducers and replacers for baked goods, ganache, fillings and icings; sauces both sweet and savoury such as béchamel or caramel; for hot and cold dips and marinades; ice cream and other chilled or frozen desserts, as well as other products where fat is required.

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