Heated Rivalry Game Between L'Oreal and P&G in China

L'Oreal is gaining on Procter & Gamble in the fast-growing Chinese personal care market, which is expected to reach $34 billion this year, according to Euromonitor.This is driven by personal care products that boast ingredients from Traditional Chinese Medicine.

At the same time, L'Oreal will focus its marketing efforts to men, who account for one of the fastest growing segments in China. The strategy is expected to boost L'Oreal's sales in China more than 10% from last year's $1.9 billion. Analysts say the company's recent success has made it a threat to P&G.