Hoffmann MD plans to strengthen business in Asia

Source：Ringier Metalworking Release Date：2015-12-01 431

Hoffmann Quality Tools Asia Pacific Pte. Ltd Managing Director Asia Pacific and India Pinaki Banerjee is focusing on Asia and plans to change the momentum to create a position in the market.

Hoffmann is the largest tooling company. It is over a billion Euro. "By 2020, we plan to become 1.5 billion," said Hoffmann Quality Tools Asia Pacific Pte. Ltd Managing Director Asia Pacific and India Pinaki Banerjee.

Pinaki shared, “One of the major things we are focusing now is being international. Hoffmann is a German company. We are focusing on the North America and of course Asia. We have been here in Asia for a long time but we are just coasting along. There is no aggression when it comes to promoting. Now, Hoffmann is planning to change the momentum and create a position in the market.”

"We have a much focused strategy with subsidiaries in Singapore and Malaysia, where we are developing the markets by ourselves. We have identified three markets: Thailand, Indonesia and Vietnam. These are the three markets we are developing. Hoffmann has a very aggressive growth plan of 100% for 2016," added Pinaki.