HOMERLEE at TaipeiPlas: Quantity-pricing strategy that works

HOMERLEE sells products of Oemer, motor manufacturer, and those from gearbox maker Zambello. According to HOMERLEE’s General Manager Li Yao Zhi, the company still does good business despite the gloomy performance of the global economy this year. It is due to the fact that HOMERLEE has already explored business in many other regions. “We lost 20% business in some regions, like Europe but we gained profits from others such as Southeast Asia and China. As a whole we have posted growth this year,“ Mr. Li says.  

HOMERLEE has adopted a quantity-pricing strategy where it offers lower prices to users who purchase larger quantities of a product. It has also found many customers for its mass customisation which is based on the production of custom-tailored goods to meet users' needs at near mass production prices. These two strategies helped the company to maintain good business despite the market uncertainties. Mr. Li says that HOMERLEE will spend more effort in selling gearboxes to the China market as he sees there is a lot of room for growth in China.  

Li Yao Zhi, General Manager

HOMERLEE INTERNATIONAL CORP

Tel: +886-2-2279-9031

E-mail: homer.tpe@msa.hinet.net

Website: www.homerlee1988.com;  www.zambelloasia.com