Honey brand winner in flavour and label awards

NOTED in Europe for its quality, Rhyton Cretan Thyme Honey took home a second Golden Star in the Great Taste Award from the UK Guild of Fine Food. The two-time recipient of the speciality fine food & drink accolade is also a winner of this year’s FINAT Label Competition promoted by Europe’s label industry association. The product’s self-adhesive label printed by the Greek self-adhesive label specialists N. Cabas S.A., received the grand prize in the food products category.  

Rhyton is a Greek co-operative supporting gastronomic products from a network of local producers. Its honey product won the FINAT competition for the elegant simplicity of its label – two colours on a on a silver substrate – that delivered a premium, luxury result.

Tony White, chairman of the judging panel for the FINAT Label Competition, explains the jury’s thinking: ‘This is a really nicely printed label.  The chosen typeface and the two Pantone? ink colours really complement the design without subsuming it, and the choice of a PP film substrate is a practical choice for moisture-resistance and wipe-ability.   In recent years we have seen a lot of Cabas’ work in the Label Competition – winning many category and group awards – so their success in this year’s prizewinners’ lineup is no surprise.” 

The label was printed using a rotary letterpress on UPM Raflatac’s PP Silver Gloss TC50 self-adhesive labelstock, and protected by a matt UV varnish. It also contributes a valuable security feature:  a tamper-evident seal over the jar lid.  

“Rhyton Cretan Thyme Honey’s label design represents the collection of pollen and nectar from the flower by a bee. The visualization of this process becomes the identity of this exquisite honey, and accompanies it to every destination,” said Panos Cabas, general manager of Athens-based Cabas S.A.

“Our challenge was to help the product stand out with a label that would enable the illustration to be the protagonist. So we printed on a gloss polypropylene labelstock that provided a neutral, pearly (yet sophisticated) background, and used just two colours – one simulating the color of honey for the small, yet significant, details, and the other black, for the rest of the “story” – in order to achieve the desired final outcome.  The label was then finished with a matt varnish to ensure an equable visual outcome from every angle.”

Passion for excellence

Rhyton’s representatives, Michalis Arkopoulos and Nikos Mexis said, ‘We share the same standards and passion for excellence and quality with our co-operators Cabas, and we are proud to see our common values awarded.”