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It is reported that the exhibition area of Expo Finefood 2014 has sold over 40,000sqm and promisingly will have more than 30 per cent growth over last year. Over 450 exhibitors are expected to participate in the following categories: bakery & ice cream, coffee & tea, beverages, wine & spirits, cooking ingredients, etc.
More and more famous companies have started to join Expo Finefood. The Food category will include: Zhengzhuhui, Wushi, Xinmeixiang, Otsuka and Malaysia pavilion. Beverage and Food Ingredients will include: Fresh Juice, Super Goldrich, Guang Cun, Meiweiwang, Huiyuan, Weiquan, Guangming, Nestle, Fabbri and Carpigiani. Additionally, many exhibitors such as Otsuka, Baishile, Da Ying and Chengyu have increased their exhibition areas.
Competitions and other events
China Barista Championship (CBC)
China Barista Championship (CBC) is the exclusive professional competition authorised by WBC. CBC aims to provide a platform for coffee professionals and enthusiasts to share, compete and celebrate.
CBC was introduced to China by Shanghai UBM Sinoexpo in 2003. It has become the cradle of up-and-coming young coffee professionals in China. CBC has marched into her 12th year with 20 division competitions covering the East, North and Southwest regions of China. Champions representing 20 division competitions will gather at HOTELEX Shanghai 2014 to battle it out for the exclusive spot to compete at WBC 2014.
KamCha competition
Milk tea, as one of the local specialities of Hong Kong, is not only a daily necessity, but has also become the typical representation of Hong Kong-style cuisine. The 6th KamCha Competition east China division will be held during HOTELEX Shanghai & Expo Finefood 2014, where one can witness the mastery of KamCha right there on the show floor.
2014 Shanghai Pizza Master competition
Organised by Shanghai UBM Sinoexpo Int'l Exhibition Co., Ltd and Dr. Pizza, Shanghai Pizza Master Competition will be held during HOTELEX 2014, occupying about 300 SQM of the competition area. A delicious pizza is all about choosing fresh ingredients, excellent skill and advanced bakery equipment. Through the fantastic throwing performance, the Shanghai Pizza Master Competition aims to create a visual feast of Western traditional handmade pizza culture.