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For 40 years, PT Ajinomoto Indonesia has enjoyed great support and has grown to offer a diversified portfolio of products today. Founded in 1969, the company is behind household brand AJI-NO-MOTO?, as well as several other seasoning and beverage products well-loved by Indonesian families. In 2009, the management at Ajinomoto Indonesia noticed a growing problem with its mode of operations.
With 500 teams of salesmen and supervisors spread across Indonesia, the sales force operation is 
decentralised and works like a well-oiled machine. However, management noticed that its staff productivity and sales data accuracy were lower than they had expected. A closer look revealed that the primary cause was the operation’s reliance on paper based records for all sales transactions. Clearly, Ajinomoto Indonesia needed a better alternative to document and track its processes.
“Whilst the existing system served us well for many years, it was not sufficient to keep up with the times or the size of the business,” shared Kaspar Situmorang, IT architect manager. “At the end of each day, the sales team would have to manually submit each transaction to the finance team for processing. It was counterproductive as both departments would often have to clock over time just to complete the handover and it would slow down the monthly financial closing.”
Aside from human error and lowered productivity, the sales teams were not maximising sales due to the inaccurate information it had on stock availability. The company supplies to its customers from almost all cities across Indonesia, including Jakarta, Bandung, Medan, Yogja, Makasar, Palembang and Denpasar. With so many locations to serve, its supply chain network is intricate and can be tricky to manage. A lack of clear visibility on how much stock remained in the warehouses meant that the sales teams were wary about overpromising customers. The fear of an inability to deliver would often result in loss of sales as various teams underestimated the true volume of units in stock. As a result, the management of Ajinomoto Indonesia was determined to find a solution to overcome these issues.
Adopting new technology
The company’s search for a solution led them to PT Autojaya Idetech, a trusted partner of Datamax-O’Neil in Indonesia. With 21 years of experience in automatic identification and data collection solutions, Autojaya is well-versed in the technology, and is an established leader of the industry. It recommended a combination of portable thermal receipt printer, OC3 BT, with an integrated wireless mobile computing system, all from Datamax-O'Neil.