IMCD to distribute BioAktive products in China

IMCD Group, a leading international company in sales, marketing and distribution of speciality chemicals and food ingredients, has been appointed as an exclusive distributor for BioAktive Specialty Products in China.

As an exclusive distributor and agent, IMCD will represent BioAktive’s range of natural active ingredients in the mainland China market. IMCD China, with a strong domestic sales team in cosmetics and personal care, will be leading the promotion of BioAktive products in China.

BioAktive’s Omega Power range, a range of natural, cold pressed and refined seed oils, with an extremely high content in Omega Fatty Acids are the main highlights of BioAktive’s promotion in China. The Omega Power range is unique in the market for its sources and for its versatility in a range of applications for specialty skin care products and will differentiate both BioAKtive and IMCD China in the marketplace.

The Omega Power Range is rich in omega acids, nourishing for the skin and body. Using nutrients such as omega-3 fatty acids for the promotion of skin health and treatment of skin disorders is a novel concept. These bioactive fatty acids have a high safety profile and could potentially be used as an adjuvant or alternative to traditional therapy.

“We have been seeking the right partner to penetrate the China market for some time,” says Mr Solomon Matzner, Managing Director of BioAktive. “We are confident that IMCD’s team has the experience and knowledge we are looking for.”

China is becoming a more attractive area in the cosmetics space and IMCD and BioAktive see an opportunity for its range of natural products in the market. China, in addition to being a large manufacturing centre for cosmetics for the international market, has a large and growing domestic personal care and cosmetics market.

“IMCD’s appointment by BioAktive underpins our reputation as a highly transparent partner with strength and experience of our management and sales team in the markets like China. IMCD continues with its goal to be a preferred distributor for the leading suppliers of speciality products in the Asia-Pacific region,” says Mr. Eugen Rothermel, Managing Director, IMCD China.

IMCD and BioAktive believe that the market in China for natural based ingredients is large and growing rapidly, as the domestic consumer becomes more mature and health conscious and the global trend towards, natural, chemical free products continues to expand in the Chinese market.

IMCD has been active in China for 16 years now and currently covers the following market sectors: coatings, plastics, pharmaceuticals, personal care, food and nutrition.
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IMCD will be exhibiting at PCHI China 2012, at booth No. E27. PCHI takes place in Shanghai, China from 27 to 29 February 2012.