Ingredion shares clean label insights at seminar

As part of its launch at the Food Ingredients China 2013, the Ingredion group of companies held its first clean label seminar where speciliasts addressed the topic of cleaner, safer food.

Ms Chong Hui Cheng, Wholesome Marketing Manager for Asia Pacific, shared the key findings from a recent consumer research done in China across the three major cities of Beijing, Shanghai and Guangzhou. This research was conducted in two phases, and it systematically uncovered qualitative and quantitative results for further analyses. Some of the consumer insight that Ingredion revealed include:

- Food quality is vital. As a result, people are more willing to trust products from well-established brands.

- People tend to think that foods with “natural” or “green” labels indicate high quality, and they are more willing to buy such foods.

- About 85% of those surveyed said that they check the ingredient list before buying packaged food, whilst 86% of the surveyed consumers voiced their desire to see ingredient lists that are simpler and easier to understand.

- Natural ingredients are more likely to be accepted than chemical or synthesised ingredients. For this reason, clean label foods are considered a safer and healthier choice. 70% of those surveyed are more willing to buy food with a simpler ingredient list.

- In the food categories surveyed, consumers pay more attention to the ingredient list for baby food and dairy products. They are also willing to pay more for “cleaner products” in these two categories.

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