Innovative Wristband That Tracks Everyday Movement

NIKE+ FuelBand is an innovative wristband that tracks and measures everyday movement to motivate and inspire people to be more active. Activities can now be measured through a new metric called NikeFuel: the more active you are, the more NikeFuel you earn.

Designed to be worn throughout the day, the ergonomic, user-friendly NIKE+ FuelBand uses accelerometry to provide information about different activities through movement of the wrist via a LED dot matrix display. Four metrics are available: Time, Calories, Steps, and NikeFuel. Unlike calorie counts, which vary based on someone's gender and body type, NikeFuel is a normalized score
that awards equal points for the same activity regardless of physical makeup. Users set a daily goal of how active they want to be and how much NikeFuel they want to achieve. The NIKE+ FuelBand
displays a series of 20 LED lights that go from red to green as the user gets closer to their goal. The FuelBand syncs with the NIKE+ Web site through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, to record activity and track progress every day. The app interface also provides encouragement and motivation as goals are achieved.

The NIKE+ FuelBand will be available for preorder starting January 19, 2012 in the United States at Nikestore.com for a suggested retail price of USD 149. To use NIKE+ FuelBand, the following is needed: a Mac (OS version 10.4 or later) or PC (Windows 7, Vista SP2, or XP SP2) with built-in USB and an Internet access. Broadband is recommended. Optional mobile app is available in the iTunes App Store.