Insights into the world of specialty actives

DRIVEN by consumers’ increasing knowledge and high expectations, the active ingredients in personal care formulations continue to activate sales. While this exciting market continues to offer growth even in mature regions, real opportunities will be driven by regional specificities, according to Kline & Company.

Kline & Company consultant Shilpi Mehrotra discussed trends that will drive growth of specialty actives

Kline consultant Shilpi Mehrotra explored regional findings "The Three Worlds Of Specialty Actives: China, Europe and the United States" at this year's in-cosmetics Asia.

Ms Mehrotra cited these consumer trends as drivers: consumers tend to cross shop; masks, peels and oils prosper with consumers interest to DIY treatment; and growing consumer interest in natural-positioned products.

Among the product trends that continue to be promising are anti-ageing, multifunctional, BB and CC, she said. 

Anti-ageing remains the driving force, encompassing products to provide radiance, skin firming, brightening, color correction and wrinkle reduction. Diversified product offerings with multi-functional benefits will continue to grow, BB products proliferate, and CC product up-and-coming, Ms Mehrotra explained.