International PackTech India and drink technology India

MUMBIA is hosting two major food and beverage trade shows together, giving professionals in the industry a one-stop shop for processing and packaged food and beverages in one roof.  drink technology India and International PackTech India, will be held on 25-27 September 2014 at the Bombay Exhibition & Convention Centre.

The packaged food industry is India’s fifth largest sector with a value worth US$39.7 billion that is forecast to reach $65.41 billion by 2020. Sales volume amounted to 30 million tonnes in 2013, making the country one of the largest markets for packaged food in the world, just behind the US, China, Brazil and Mexico, and the second largest in Asia. But with a per capita consumption of 24 kg per year the Indian packaged food market is still at an early stage.

Asia’s 4^th largest sales market for beverages

In beverages, India consumes 22 billion litres of drinks (alcoholic drinks and soft drinks). The Indian non-alcoholic beverage market grew at an annual compound growth rate of 23% between 2010 and 2013 as more consumers preferred packaged soft drinks. Within the soft drinks market, bottled water is the largest category and the demand will double until 2017. Packaged juice shows a strongly increasing demand. Consumption of juice is expected to rise by an annual compound growth rate of 20% until 2017 up to 1.2 billion litres.

Megatrends force shift in food and drinks industry

Megatrends are also affecting consumption in India. With more than 50% of the population under 25 years, increasing disposable incomes, a growing middle class, ongoing urbanisation, changing lifestyles and a rising number of modern retail formats like supermarkets, India enjoys highly favourable demographic patterns. These will enable shifts in the Indian food and drinks industry, as millennials are the key drivers in the demand of processed and hygienic packaged foods. Manufacturers are continuing to introduce products that increase convenience and reduce the time required to prepare meals. Products with additional ingredients - in easy to handle packaging and convenient package sizes - will continue to gain popularity.

Demand for better products

The growing Indian middle class, with an interest in shopping, are on the lookout for premium brands, especially for confectionery products like chocolate as well as biscuits. This trend in premiumisation is expected to continue years from now.

Rural India is the new target

Almost 70% of the Indian population live in rural regions, and they benefit from investment in infrastructure and rising wages. These areas provide growth prospects particularly for food processing companies where many are now trying to expand their presence and serving their products in smaller pack sizes and at low price points. As India's soft drinks market is slowly reaching maturity in urban India, rural India is the new target for most of the manufacturer of soft drinks.

Demand for packaged food in India will rise by an annual compound growth rate of 6% to reach an amount of 37 million tonnes by 2017. The beverage consumption will grow by an annual compound rate of 15% to reach an amount of 38 billion litres in 2017.

State-of-the art processing and packaging technology needed

To meet the rising demand for processed and packaged food and beverages, companies have to expand their production, and as a result the demand for state-of-the art processing and packaging technology will grow. Export oriented manufacturers in particular favour high-tech solutions in order to meet the international standards and to be competitive.

The organisers of  drink technology India and International PackTech India , Messe Düsseldorf for the International PackTech India and Messe München International for the drink technology India, expect about 260 exhibitors from all over the world and around 8,500 trade visitors from India and neighbouring regions.

Together these two strong partners present a unique platform. In 2014, both drink technology India and International PackTech India are going to intensify their portfolio by covering the food sector, too. Thereby the trade fair duo offers a top market place gathering two industries at one place: India’s beverage and food as well as packaging industry.

The VDMA Fachverband Nahrungsmittelmaschinen und Verpackungsmaschinen (Food processing and packaging machinery association) is the conceptual sponsor of the drink technology India and the International PackTech India, and KHS, KRONES, PENTAIR, SIDEL and SIEMENS are official partners of the drink technology India.