An international platform for Japanese & Asian cosmetics manufacturers

COSME TOKYO2013 (2nd Int’l Cosmetics Trade Fair) have been successfully held in Japan this June. By opening a gate to the Japanese & Asian cosmetics market and showcasing the latest cosmetics and ingredients/technologies from all around the world, this year’s show has achieved even greater success.

COSME TOKYO 2013 (2nd Int’l Cosmetics Trade Fair) was successfully held in Japan in June. By opening a gate to the Japanese & Asian cosmetics market and showcasing the latest cosmetics and cosmetic ingredients and technologies from all around the world, this year’s show has achieved even greater success.

According to organizer Reed Exhibitions Japan Ltd., COSME TOKYO 2013 expanded the scale by almost 70%, and welcomed exhibitors from 15 countries (not only from Asia-Pacific but also from Europe,USA, Middle East and Africa) and increased the number of international visitors, who came mainly fromAsia.

Japan has long been considered important by the global cosmetics industry not only because of its market scale, but also for its advanced technologies and trend-setting products. As the only international exhibition specializing in cosmetics inJapan, COSME TOKYO 2013 therefore gathered great attention fromAsiaand other parts of the world.

<Key figures> *All figures include co-held COSME Tech 2013

?368 exhibitors from 15 countries (vs. 324 exhibitors in 2012)

?20,638 visitors from around the world (up by 22% from 16,936 visitors in 2012)

?2,546 attendees to the Conference

?205 press registrants from home and abroad (up by over 25% from 2012)

Bringing cosmetics companies from around the world and key buyers/importers together, COSME TOKYO 2013 served as a bridge to the huge and attractive market ofJapanand other Asian countries.

Exhibition highlights

■ Special zones reflect ongoing market expansion in Japan

With 10 zones ranging from Skincare, Makeup, Bath & Body, Hair & Scalp, Tools & Accessories, Beauty Drink/Supplement to Salon Cosmetics, COSME TOKYO 2013 gathered a whole variety of cosmetics & toiletries. In particular, special zones featuring the categories with rapid growth in the Japanese market, “Organic Cosmetics Zone” and “Anti-aging Cosmetics Fair”, reflect the recent mega trends inJapan. There was a noticeable increase in the number of exhibitors with organic and natural cosmetics, including Japanese major companies such as TREE OF LIFE and CHARIS SEIJYO and many international exhibitors.

■ Huge presence of foreign brand

With increasing number of foreign cosmetics companies considering the show as a gateway to the Japanese market, COSME TOKYO 2013 gathered international exhibitors, including those fromAustralia,China,IndiaandUSA. In particular,KoreaandThailandheld national pavilions for the first time. In addition toAir Jordan